TTPM International experts are versed in policy reforms and equitable growth
Strategic Customer Relationship Management in Ports and Maritime
In today’s difficult and aggressively changing maritime industry, meeting customers’ demand with its uncertainty and maintaining high level of service have become increasingly problematic. The inextricable link of ports and maritime with international trade demands certain customer-specific strategies in relationship management. Keeping clients close, strengthening relationship with them and finding new long-term trusting ones in a fiercely contested maritime market-share are not only challenging but seemingly intractable. Based on constantly shifting customer allegiance in the fluid maritime business, this purposefully designed management programme will equip managers with strategic new relationship management skills beyond existing traditions in managing clients as well as finding and keeping new ones.
Aim of Course
In the prevailing fiercer competition and dynamism in port and maritime industry driven by global economic constraints and trade volatility, this special management programme will create the awareness that operating in such a most challengingly dynamic maritime environment, requires highly skilled managers who are not only capable of identifying and exploiting new customer relationship opportunities but could minimize associated costs and risks with sound knowledge of place-specific business development intelligence application that guarantees customer satisfaction.
Participants in this programme would in the end be able;
Target Group of this Programme
Those who will benefit most from this management programme are;
Case Study: Examining the Impact of Customer Intelligence Management on
Customer Relationship in the Ports Industry
Choice of Course Fee:
(i) Course fee is £3300.00 British Pound Sterling per participant. This fee covers tea/coffee,training and materials (without accommodation and lunch) during training.
(ii) Course fee is £4150.00 British Pound Sterling per participant. This covers tea/coffee, materials,training, hotel accommodation and lunch during training only (weekends not included).
Dr Fortune Laurence – IAPH Coordinator
Prof Dr Joy Joseph – IAPH Alternate Coordinator
Prof. Dr Peter Langan
Prof. James McConville
Ms Helen Smith – IAPH Alternate Coordinator/Project Manager