Managing Strategic Marketing and Competition in Ports and Maritime Trade (July 4 – 15, 2016)
World ports are today facing an aggressively competitive and rapidly changing global market with more complex and intelligence-based business environment where only the strategically pro-active in marketing wins the competition. Ports in their ‘derived demand’ inclination are seriously challenged and their viability in a fiercely competitive global maritime business environment in great doubt. Their survival as a business therefore is hard.
Aim of Programme:
The main aim of this programme is to review and appraise contemporary marketing strategies as to provide a comprehensive understanding of the dynamics of ports and maritime marketing and competition in a global business environment where efficiency and costs determine the choice of port of call.
Objectives of Programme
To enable course participants acquire relevant strategic visioning skills to become pro-active in identifying prospects, opportunities and constraints of strategic marketing in a fiercely competitive maritime business environment.
To enable course participants acquire exclusive critical thinking skills and the ability to market their ports from a strategic port pricing and repositioning prisms in a fiercely competitive maritime business environment.
Who should attend this programme:
This knowledge enriching programme will be useful for senior managers, middle managers, policy makers, directors, managing directors and top officials of:
- Port Authorities, Shipping Companies, Shippers Councils, Railway Corporations, Shipping Agents, Maritime Administrations, Clearing & Forwarding Agents
- Ministry of Transport, Ministry of Trade and Industries, Customs & Excise Departments, Chambers of Shipping, Commerce & Industries; Embassies Commercial Attaches
- Business Logistics Units of Industries, Supply Chain Managers, Management Consultants, Researchers, Students and so on.
- The Port and Maritime Industry and Changing Global Trade Environment
- The Global Market and the Changing Role of Digital Technologies
- Marketing Management in a Global Digital Economy
- International Competition and the Rule of Law in Maritime Trade:- Key Business Strategy Concepts
- Strategic Marketing in Ports and Maritime Logistics
- Delivering Competitive Advantage through Strategic Marketing
- Critical Thinking/Reasoning and Appraisal of Marketing Strategies in a Competitive Environment
- Global Perspective of Contemporary Marketing Practice in International Shipping
- Teamwork, Analytical thinking, Decision making and Project Management
- Market Development Intelligence (MDI) for Pro-active Positioning in Competition
- Quality Assurance and Management as Strategic Marketing and Competition Tool
- Strategic Marketing & Competition Surgery:- a one to one problem-solving consultancy service for course participants to proffer strategic solutions to marketing and competition problems
Programme Duration: 04th – 15th July, 2016
Programme Venue: The London School of Economics (LSE) London (This programme and venue may be subject to changes at short notice).
Choice of Course Fee:
(i) Course fee is £3300.00 British Pound Sterling per participant. This fee covers tea/coffee,training and materials (without accommodation and lunch) during training.
(ii) Course fee is £4150.00 British Pound Sterling per participant. This covers tea/coffee, materials,training, hotel accommodation and lunch during training only (weekends not included).
Dr Fortune Laurence – IAPH Coordinator
Prof. Joy Joseph – IAPH Alternate Coordinator
Prof. Peter Langen
Prof James McConville
Ms Helen Smith – IAPH Alternate Coordinator/Project Manager